AI automation for freight forwarders & customs brokers · Built & Measured
I find the few places AI genuinely pays off on a forwarder's desk, build the systems, and hand them over working. Rate requests captured, quotes out fast, follow-up that never forgets, and you see it in the numbers you already watch. If nothing is worth building yet, I will tell you straight.
The way out
Ergo, from the Greek for work: the system your work runs on. I find what is worth building on your quote desk, build it, and make it part of how the desk runs, end to end.
See how we do itWhere AI is worth it
Win rate, cost per file, margin by lane. I start where the impact is biggest for the least effort, fix it part by part, then wire the wins into one system, and it all lands in the same place: your profit.
Rate requests answered in minutes, quotes drafted in your voice, follow-up until it books or dies honestly. Same enquiries, more bookings.
Pre-alerts, arrival notices and carrier invoices read by the system and checked by a person. The same desk moves more files.
Quotes, wins and margin by lane and by customer, answered in plain language. You push the lanes that pay and renegotiate the ones that do not.
It all lands in your numbers. Biggest impact, least effort. Part by part, then as one system.
I start with how your desk actually works. Where quotes leak, what gets re-typed, which lanes you cannot see. From there I pick what gets built first: biggest impact, least effort.
The plan becomes working systems. Rate requests structured, quotes drafted and chased, documents pre-filled, built to fit the TMS and inbox you already run, so it works from day one.
Then I make it stick. I work side by side with your team until it is not a project anymore, it is just how work gets done. You own it, documented and handed over.
This is for you if
Ops is tooled; the sales desk runs out of the inbox. Rate requests arrive buried in forwarded threads, quotes go out late, and follow-up depends on memory. Pick a case and watch the mess go in, the system do its moves, and the outcome land. Not a forwarder? The same three moves fit any desk that runs on enquiries and quotes.
Real work
No borrowed logos. Just work I can stand behind.
Case study
Pulse scores every application for a lean training and recruitment startup against the role, the company, and the hiring manager's notes, checked across 1 000+ companies. Recruiters see the AI score next to their own read; a person makes the call.
Case study
For a travel and car-rental group I turned unstructured enquiry email into structured, usable records: who, what, dates and budget extracted, tracked and ready for fast follow-up. The same intake pattern a forwarder's rate desk needs.
Fair questions
No. The ops system keeps doing operations. I build the sales layer that runs before and around it: rate requests captured, quotes drafted and chased, client updates in your voice, wired to the data you already hold.
Because tools alone never stick. I start with how your desk works, build only what earns its place, and stay until it is part of everyday work. Integration is the job, not the afterthought.
It is normal, and it is usually where I start. Turning a shared inbox, emailed rate sheets and spreadsheets into structured, usable data is the foundation move, and the thing I do most.
A few focused hours up front to understand how you work, then short check-ins while I build. I work around your team, not the other way round.
No. You own everything I build. It is documented, your team is trained on it, and ongoing help is optional. If you never need me again, that is a good outcome.
It depends on what is worth building, and sometimes the honest answer is that nothing is, yet. The first conversation is free and I will tell you straight.
Tell me where your desk leaks: quotes unchased, files re-typed, lanes you cannot see. I will tell you honestly whether AI helps, and what I would build first.
No hype. No stats I can't back. If you don't need it, I'll say so.