Thinking
Notes on honest AI automation.
Short and specific. No hype, no stats we can't back.
- 28 August 2026
The naked sales desk: where AI pays off for a small forwarder
Forwarders run tooled ops and naked sales desks. Where AI automation actually pays off for a small forwarder, and where it should never be trusted.
- 3 July 2026
Where AI actually pays off
The honest filter I run before building anything. Does it move a number the owner cares about? If not, I say so.
- 2 July 2026
Integration is the job, not the afterthought
Tools do not stick because they were bought. They stick when they are part of how the work already gets done.